«Millennium Development Goals & the Media»
COPEAM has been invited to take part in the «Asia-Pacific & Europe Media Dialogue 2007”, organised by AIBD (Asia-Pacific Institute for Broadcasting Development) in collaboration with Deutsche Welle, and devoted to “Millennium Development Goals & the Media».
The Secretary General of COPEAM participated as a speaker during the 9th work session of the conference, focused on «The magic to come - enabling conversations» and centred on the emergence of the new media and on the subsequent appearance of new breed of players in the marketplace, both public and commercial. Key-questions about the future of the Media on a global scale have been discussed: how major media organisations are changing in Europe and Asia, how are they facing competition, how is their role changing? What are the strategies for those who plan to be in business in 2020? What are the longer-term implications for broadcasters in both Asian and European regions? What are the achievements so far?
To answer these questions, the Secretary General explained the «COPEAM approach»: «In order to build up a knowledge society, we have first to share a common understanding, so to meet with the needs of different regions and cultures, and to encompass economic, financial, technological, social and ethical aspects.»