42 documentaries and 10 short advertisements, produced by different countries of the Mediterranean region, took part in the First Tourist Communication Award in the suggestive setting of Torre dell’Orso, in Melendugno (Lecce - Italy).
The event, that took place from the 1st to the 5th September, gathered different experts belonging
to communication sector, tourist sector and international institutions who participated in a
round-table devoted to the new tourist communication strategies and in a conference focused on “Telling the Mediterranean”. The event, that is aimed at promoting a new model of sustainable
tourism able to promote culture and traditions of all countries, has awarded nine final works: three
documentaries, three short advertisements and three first works.