30th January-2nd February 1997: the concern of “going from strategy to action” animated the 4th Conference, which gathered numerous participants (nearly 300). The intense activity of the 7 working groups moved on four main axes:
– strengthening a common cultural Mediterranean “specificity” through the promotion of Mediterranean high-quality audiovisual products. This, by favouring the collaboration between broadcasters and producers in the field of co-production and exchange of programmes, in order to integrate Mediterranean products within the programme shedules of each TV;
– conceiving new financial tools for the support and promotion of Mediterranean audiovisual products and training projects, as well as enhancing the EU Programmes devoted to audiovisual industry;
– extending, both on a geographical scale and as regards regularity and frequency, the praxis of news-exchange and co-production (even in consideration of the good results obtained by the “Mednews” exchange, promoted by UER/EBU, and of the success of “Euronews” and “Mediterraneo”);
– carrying on feasibility studies for the setting up of a multi-cultural, multi-lingual Euro-Mediterranean satellite channel.