Gender-Sensitive Indicators for Media

UNESCO and COPEAM collaborated in the framework of the elaboration and implementation of the Gender-Sensitive Indicators for Media (GSIM), a tool focusing on the equality and gender dimensions of social diversity in the media.

These indicators take into consideration both qualitative and quantitative data collection and are conceived to embrace the input and process necessary to monitor gender equality in media.

The document is divided in two categories:

  • Category A – Actions to foster gender equality within media organizations (divided into five subsections);
  • Category B – Gender portrayal in media content (two subsections). Each category is organized according to five dimensions, namely: User group; Critical area of concern; Strategic objective; Indicators; and Means of verification.