Rome, 17-19 December 2012
A more effective communication at the service of development projects: this was the focus of the training workshop organized in Rome (17-19 December 2012) by COPEAM and funded by IFAD, the United Nations agency devoted to agricultural development and poverty reduction.
The goal of the three-day course was that of strengthening the skills of the participants – 20 project officers from Egypt, Syria, Yemen, Sudan, Morocco, Tunisia, Lebanon, Armenia, Tajikistan, Kyrgyzstan and Bosnia and Herzegovina – in the strategic communication and relations with the media, with the aim of increasing visibility of development and cooperation issues and of making those working for institutions or international organisations become effective media sources themselves, by spreading specialized information according to the professional communication logics.
Trainers, also from COPEAM network (ESJ Pro, Fondation Hirondelle, RAI), covered different communication sectors – traditional media, social networks, community radio and infografics – and provided the target group with a broad overview of the visibility opportunities that media can offer in order to reach the relevant stakeholders in the region, being them rural communities, general public or institutional targets.